We are excited to share that Terrachow has been selected for the LvlUp Labs E-Marketing investment program.
LvlUp Labs E-Marketing is designed to identify and support companies with clear upside that can be unlocked through better go-to-market (GTM) execution. For us, that maps cleanly to the work we already care about: helping more people in Ilorin and around UNILORIN discover Terrachow, understand batch versus instant delivery, and keep coming back because the product earns their trust.
Program overview
LvlUp Labs E-Marketing is a 100% digital, self-paced program focused on helping founders:
- Build a structured GTM and lifecycle marketing strategy
- Implement repeatable email and SMS systems
- Improve activation, retention, and monetization
- Create measurable traction that supports future fundraising
The program is intentionally execution-oriented and benchmark-driven, aligned with what LvlUp Labs looks for when underwriting follow-on investments. That discipline is a good fit for how we want to grow: with clear metrics, owned channels, and systems we can repeat, not one-off campaigns.
Investment alignment
All companies that are selected receive:
- Up to $25,000 in upfront investment
- Opportunity for up to $250,000 in follow-on capital after the program, based on execution, progress, and growth outcomes
LvlUp Labs is specifically looking for teams with:
- Strong products and clear customer demand
- Early traction or distribution
- Significant headroom to scale through better owned-channel growth
- A willingness to build disciplined, data-driven GTM systems
We are grateful to be counted in that group and to have the chance to prove what better lifecycle marketing can do alongside a product built for real local behaviour.
Platform partner: SmartPush
LvlUp Labs has partnered with SmartPush, a leading email and SMS marketing platform, to serve as the required marketing infrastructure for the program. SmartPush is partnering with LvlUp Labs E-Marketing, and all participating portfolio companies implement their platform as part of the curriculum. That keeps the cohort consistent, accountable, and focused on measurable results across teams.
For Terrachow, owned channels matter. Email and SMS are natural places to explain batch delivery, surface rewards, and nudge people back at the right time without spamming them. Building those systems properly is exactly the kind of upgrade this program is built to support.
What stays the same for customers and partners
Our day-to-day mission does not change. We will keep improving routing and delivery options, checkout and payments, recommendations and discovery, and the wider ecosystem around the app, including Chowclub, gift cards, and Chowcycle. We will also stay close to campus life and student reality in Ilorin, because that feedback loop is what steers the roadmap.
If you already use Terrachow, thank you for helping us reach a moment where programs like this notice the traction you have helped create. If you are new, you are joining at a good time.
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Jimoh Idris, CEO, Terrachow
